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Research papers

Gaining a competitive edge

This paper discusses the need for supplementing the research you do on your customers with research on your competitors. This approach will provide your firm with a more complete database upon which to formulate its strategies and tactics. The paper...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: John S. Chapman
June 15, 1992
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Citation

Chapman, J. S. (1992a, June 15). Gaining a competitive edge. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/gaining-a-competitive-edge